PDF Ebook The Ad War: A Look into the Multi-Billion Dollar Advertising Industry and How They Waged War Against Their Own Consumers, by Matt Hrushka
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The Ad War: A Look into the Multi-Billion Dollar Advertising Industry and How They Waged War Against Their Own Consumers, by Matt Hrushka
PDF Ebook The Ad War: A Look into the Multi-Billion Dollar Advertising Industry and How They Waged War Against Their Own Consumers, by Matt Hrushka
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Written by award-winning technologist and entrepreneur Matt Hrushka The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.
- Sales Rank: #144028 in Audible
- Published on: 2015-02-23
- Format: Unabridged
- Original language: English
- Running time: 125 minutes
Most helpful customer reviews
2 of 2 people found the following review helpful.
Good advice to rise above the noise
By P. Kearney
Matt has created a comprehensive, plain English, fast-reading, no-nonsense primer on the online advertising industry and the challenges it faces. Rather than stop there, he offers well thought out solutions that point to a brighter future where ads don't suck. Cookies and algorithms are no substitute for good old-fashioned transparency and relationship building. This book should be on the shelf of any brand manager or CMO who is responsible for generating qualified leads.
2 of 2 people found the following review helpful.
We all ought to be aware of this war... Great insights
By D. H. Martin
I've worked in the digital advertising industry for more than a dozen years, and Matt Hrushka has done an excellent job framing what is one of the biggest challenges our industry faces. This is a smart and fun illustration of the reality of advertising technology and how it is impacting all of us, from the advertisers to the end consumers. Well worth the price for an informed opinion and an entertaining read.
1 of 1 people found the following review helpful.
Some interesting information, packaged like a college term paper
By Crystal Starr Light
Is there a person on the planet that likes ads, other than ad companies and businesses? (Other than people who watch the Superbowl that is.) Ads are that "necessary evil" - without them, we'd be paying for everything. With them, well, an hour long TV show becomes 40 minutes, our skylines are rimmed with billboards, and let's not even get started about the biggest collection of ads, the Internet.
NOTE: I won this through Goodreads Giveaway. This does not influence my rating whatsoever.
Whatever I thought this book was, it wasn't what I got. No offense to the author, but this reads like my English semester paper that I prettied up a cover I made in Word, double-spaced and set to 14 point font (making sure to take any opportunity to skip pages) and shoved a bunch of clipart into. An editor should have made a first or second pass through this. And I am a bit unsure about the sheer number of online resources. When I was in college (grrr, now I sound old!), my teachers insisted I use more than just the Internet for my sources.
The book does have some interesting factoids. I liked reading about the progression of Internet ads and reminiscing about the "Good Old Days" of endless popup ads. (Goddess, things were awful back in the early 2000's, weren't they?) And I appreciate that many innovations we have are because of ads.
But...what's the solution? Interactive ads? Okay...how does this get implemented? That's the only solution? Hmmm, sounds pretty...one size fits no one. And I don't know that that will actually help. There are far too many people who want absolutely no ads, not even ads they may be interested in, that are actually targets and customized to them.
And the author never addresses the biggest reason I never click ads: malware, spyware, and viruses. Internet 101: don't click ads, they lead to things getting on your computer and messing up your system! Has this changed in recent years? If so, I haven't heard.
Interesting thing to note: this book includes a "3 hour read time" symbol on the back along with the notation that you can read this on a flight between LAX and ORD. I have never seen this before, though I must admit, it's useful. I certainly got through this book remarkably fast.
Initially I gave this 4 stars, but looking back and thinking of my experience, 3 stars is more like it. I don't feel that it really gives a solution to the problem, it doesn't have the polished feel of a real journalistic book (grammar, spelling, text design, etc.), and it just felt too basic, too top-level. A good start, but by no means comprehensive - just like your average college student's English paper.
Brought to you by:
*C.S. Light*
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